This is a great time to be an entrepreneur or small business owner. There are tons of awesome tools out there that can help you do more in less time, work more efficiently, and ultimately help you to accomplish your business goals. Tools like Evernote for capturing everything, Trello for managing task lists, FreshBooks for easy online accounting all help make the small business owner’s life easier.
Perhaps the most critical component of your business toolkit is your website and the content management system, or CMS, that powers it. There are some great CMS platforms out there but in my opinion none of them are as solid a choice for powering your small business as WordPress.
There are some decent options out there like Squarespace or Wix that let you create your own site based on their templates, but they are very limiting. These platforms are designed to be very simple and to serve a large audience of non-technical people, which is great until you want to do something that it can’t handle. Then you’re stuck.
Personally, I prefer the freedom to create a custom design for a client and then build out that design. WordPress does this very well. Here are a few other reasons why I use WordPress exclusively for my clients and why your small business should be powered by WordPress as well.
Why your small business should be powered by WordPress
WordPress is powerful
WordPress is the most powerful CMSs on the planet right now. WordPress is used by more than 22% of the top 10 million websites as of August 2013. It is the most popular CMS on the internet, used on more than 60 million websites overall. These are some pretty compelling stats. Here are a few notable WordPress-powered sites:
- The New York Times
- Best Buy
WordPress is not only powerful, it’s also scalable. It can go from a small personal blog to a Fortune 500 company’s massive, fully customized website. It can handle whatever you throw at it. This makes it a great choice for your small business because you know your website can easily grow along with your business needs.
WordPress is versatile
[Tweet “If you can imagine it, you can do it with #WordPress.”]
If you can imagine it, you can do it with WordPress. I might be going out on a limb here by saying that, but so far for me it’s been true! I have yet to encounter an issue where I’ve tried to do something in WordPress and totally just hit a brick wall. I’ve always been able to find a way to do what I wanted for a client’s site.
The important thing to keep in mind here is that your website should be working for your business. This means that sometimes your business has very special requirements that not everyone else’s business has. Using WordPress, you can tailor your website specifically to your business’ needs, however unique those needs may be.
WordPress is easy to use
One of the best things about using WordPress for a client site is how easy it is to get the client trained. They can be up-and-running in minutes. This gives them more confidence, makes them more productive, and they feel good about using WordPress for their business. The user interface is super easy to understand an intuitive; even without any training at all, most of my clients could easily figure out how to create and publish a new blog post. And with each new version of WordPress, things keep getting easier for the end-user. WordPress is great at staying out of the way so you create the content you need to keep your business running smoothly.
WordPress is incredibly well-supported
Having problems? Not to worry. Because it is the most widely-used CMS out there, WordPress has a huge community of help and support. You’re not limited to just one WordPress support option either, there are literally thousands of WordPress-related support sites out there with answers to just about everything you could possibly think of. Whenever I run into an issue with WordPress I do a Google search and almost always find a solution. When I get really stuck I’ll post a question in one of the many support forums I frequent where the WordPress community has always been extremely helpful. It’s great peace of mind knowing there’s always a solution out there and that your business website will always be working for you.
WordPress keeps getting better
Perhaps the most compelling reason why your small business should be powered by WordPress is because it keeps getting better. WordPress employs an amazing team of dedicated, passionate developers whose goal is to continue making WordPress better and better. Since WordPress is free and open-source, it is also largely developed by the community surrounding it. That means that people all over the world who use WordPress every day can contribute to its development. This makes for an incredibly well-functioning and well-thought-out platform.
The bottom line
The bottom line is that you cannot go wrong by choosing to power your small business on WordPress. It is a solid, powerful, versatile platform that keeps getting better and better.
What do you think of WordPress? Add your voice to the discussion in the comments below. Trying to decide if WordPress is right for your small business? Contact me today to setup a free call and we’ll see if it’s a good fit for you!