Company Overview
Upstream 360 is not just another video production and advertising agency. They are an idea factory for brands both big and small. They create narratives with a rich understanding of the consumer their clients are trying to reach. With deep product experience and creative insight, their team of visual strategists dynamically brings stories to life – from concept to creation – with content that entertains, educates, and engages.
The Problem
Although Upstream 360 is an amazing creative agency, their website did not convey that. Their old website did not communicate their message clearly, did not accurately tell their story, and did not reflect their personality. The site was outdated, difficult to update, and not mobile friendly. It did a poor job of conveying their diversity of services and showcasing their creative work.
The Plan
We worked closely with the creative team at Upstream 360 to ensure we communicated the right message using words, layout, imagery, and creativity. We built their website using modern tools and made sure the site was mobile responsive – it looks and works beautifully on all mobile devices and screen sizes. We all made their site easy for their team to update themselves – they no longer have to pay a web developer to make changes to their website.
The Results
Their website now clearly communicates the diversity of services Upstream 360 provides. It showcases their amazing and creative work and tells a meaningful story about their brand and how they help brands tell their stories. The site also shows off their team in a way that’s fun and creative.
Project Deliverables
- Brand Discovery: Purpose, beliefs, mission, vision, target market, brand personality, and brand style
- Brand Strategy: Content and messaging strategy
- Brand Design: Color palette, typography, custom-built website
