Grass Fed Gourmet is led by Debbie Moll and her twin sister Maria Schade. They create delicious, nutrient-dense foods using local and organic ingredients. Grass Fed Gourmet’s CocoGhee is the only gourmet spread that is made from raw, organic coconut oil and grass-fed clarified butter so you know exactly what you’re eating.
Grass Fed Gourmet has an incredible product in CocoGhee, and they could easily position themselves as the leader in their small niche, but they lacked a strong and cohesive brand identity. Their packaging, marketing materials and website felt very disjointed. They lacked the ability to describe how their product made their customers’ lives better. They also had no way to sell their products online.
We started with a detailed brand analysis and identified ways we could position Grass Fed Gourmet as the leader in their niche using well-crafted positioning and onliness statements. We created the right messaging that spoke directly to a well-defined target market. We created consistency across all of their brand assets and touchpoints. We built a powerful online presence to reach more people far and wide and to sell their products online.
Grass Fed Gourmet now has a consistent look and feel across all customer touchpoints. Their website is now a powerful marketing tool, consistently attracting the right customers. They are continually growing their target market by way of ever-increasing social media followers and email list subscribers. Their online sales have been nothing short of amazing and continue to grow every month.
- Brand Analysis: Customer, competitor, and SWOT analysis
- Brand Discovery: Purpose, beliefs, mission, vision, target market, brand personality, and brand style
- Brand Strategy: Content strategies, social media strategies, email list strategies
- Brand Design: Color palette, typography, custom-built eCommerce-enabled website
- Brand Marketing: Brand awareness campaign