ESD Interiors is built on a foundation of authentic relationships and a passion for the creative. Keri Malafa and Amanda Waltz are the firm’s managing partners—but they’re also great friends who believe in creating inspiring spaces, homes, and offices. Their own friendship and business partnership is a reflection of the way they work with every ESD Interiors client: with creativity, mutual respect, and a passion for self-expression.
ESD Interiors does an amazing job of helping their clients tell their personal stories through interior design. Their problem was in telling their own story. They needed help communicating how they help their clients using the right words and the right graphic design. They needed a platform to showcase their amazing and creative interior design projects. The bottom line – their brand needed to tell their story.
We worked closely with Keri and Amanda to get to the heart of why they started the business, determining their core purpose. Now this is their North Star, driving all of their business decisions. We also dug deep and really got inside the heads of their clients and determined the core problem they solve for them, and the significant value they provide. We created a logo and a beautiful portfolio website that accurately tells their story and showcases their amazing work.
They now have a platform to showcase their beautiful interior design projects. They can now share their work on social media and drive traffic back to their website. We created an online client intake form streamlining the onboarding process. Their clients now see them as the obvious choice, being able to help them tell their personal stories perfectly. Their business has exploded and they are busier than ever. Their brand is now an accurate reflection of their partnership, their creativity, and their story.
- Brand Analysis: Customer and competitor analysis
- Brand Discovery: Purpose, beliefs, mission, vision, target market, brand personality, and brand style
- Brand Strategy: Content strategies, social media strategies, email strategies
- Brand Design: Logo, color palette, typography, custom built portfolio website, online client intake form, business cards
- Brand Marketing: Gift cards, event poster, promotional products