Deep Knowledge was created by April Kline and Devon Horsman as a way of sharing knowledge with the people who need it the most. Their new membership website allows people to take courses and connect with others to gain confidence, to learn, and to grow together.
Although April and Devon have created a variety of helpful services for their clients – online courses, workshops, retreats, and one on one coaching, they didn’t have a clear and simple way of presenting all of this information. They were running their 28 day cleanse program through a Facebook group but it was very inefficient and time-consuming. They needed an easier way for people to sign up and take their online courses. They also needed to get focused on their vision and their purpose. They needed something bigger to help guide their business decisions.
We worked closely with April and Devon to bring focus around their purpose and their vision. This purpose and vision now guides all of their business decisions. We built a powerful website, making it much easier for potential clients to understand their full suite of services. We also added membership functionality into their website so clients could easily sign up and take their courses, workshops, retreats, and coaching.
Deep Knowledge is now a powerful membership program and it’s very easy for clients to demonologist need. April and Devon now use their Facebook group exclusively as a support system for their online community freeing up a lot of their time and energy. They now use this time to focus on building their business. Deep Knowledge is now more than just a useful online community, it’s a successful brand that can grow and scale along with its members.
- Brand Analysis: Customer and competitor analysis
- Brand Discovery: Purpose, beliefs, mission, vision, target market, brand personality, and brand style
- Brand Strategy: Membership strategies, content strategies, social media strategies, email strategies
- Brand Design: Brand messaging, tagline, color palette, typography, custom built membership website
- Brand Marketing: Brand awareness campaign
Thoughts From The Client
“Focus 5 Design is not only easy to work with (timely, patient, and encouraging), they are truly inspiring. Every exchange we have leaves us with more clarity, renewed excitement, and more commitment to our vision.
As a startup on the proverbial shoestring, every penny really counts. We could not have predicted how big the return on investment would be with Focus 5 Design. Our dreams are beginning to become reality with Patrick and his team pulling out the very best we have to offer and turning all of that into a highly usable, incredibly beautiful brand and website.
Thank you, Patrick and Focus 5 Design!”
April Kline and Devon Horsman
Owners, Deep Knowledge