Samantha Cabaluna is the managing director of brand communications for Earthbound Farm. Earthbound Farm is the nation’s largest grower, shipper, and brand of organic produce. Samantha manages a team of 12 and is responsible for all brand communications and marketing initiatives for the company.
Samantha made a great suggestion for an interview – Alejandro Velez and Nikhil Arora from Back to the Roots. Inspired by a random fact they learned in class, Nikhil Arora and Alejandro Velez set out to test their luck growing gourmet mushrooms from 100% recycled coffee grounds. Years later, the friends now have a thriving sustainable food business: Back to the Roots.
Call to Action
Believe in yourself! This is one of those easier-said-than-done mantras that make a lot of sense to us after the fact. When we have belief in ourselves and we exude confidence, others believe in us as well, and we set ourselves up for success.
Lean In – Sheryl Sandberg’s bestselling book where she shares her personal stories, uses research to illuminate gender differences, and offers practical advice to help women achieve their goals.
Chipotle Scarecrow film – this is a brilliant ad campaign by Chipotle, which shines a bright light on the unsustainable processed food industry.