Everyone running a business should be writing a blog
I’m going to repeat that because it’s that important: Everyone running a business should be writing a blog! I see it all the time – people who don’t think this fundamental rule applies to their business. The experts all agree, if you are selling a product or a service you should be blogging. If you need some proof, Neil Patel has a great infographic with some pretty astonishing stats on why every businesses should blog.
Here are a few stats that stand out:
- Companies that blog typically have 97% more inbound links than those that don’t
- 61% of consumers have made a purchase based on a blog post that they read
- 60% of consumers feel positive about a company after reading its blog
- 70% of consumers learn about a company through its blog versus ads
Why should I be blogging?
Why do consumers put so much stock in a company’s blog? Because when you write passionately and regularly about your niche, you position yourself as an expert in your field. Your blog becomes the go-to place for people who want to know all about your type of business. You become the solver of your customer’s problem. Your prospective clients have a problem, and they come to your blog for the solution.
Will writing a blog make me instantly rich?
Writing a blog is not in and of itself going to make people want to throw all of their money at you. The idea behind writing a blog is to grow a loyal and passionate audience of engaged fans. Once you have a captivated audience, and the timing is right, it will be a breeze to sell to them.
How do I write great blog posts?
Now that you’re convinced that blogging is important for your business the question becomes, “How do I write those great blog posts that will build my audience, create superfans, and position me as an expert in my field?” I’m glad you asked!
Here are my 5 awesome tips for writing better blogs
1. Start with an awesome headline
In these days of being bombarded with message via email, Twitter, Facebook, Tumblr, Instagram, etc., it’s more important than ever to have an awesome headline. What makes a headline awesome?
Numbers just work. Posts with numbers in the title tend to be the most popular and get shared more often.
- 10 Ways You Can Benefit from a Website Redesign
- 8 Useful Ideas to Grow Your Email List
- 5 Awesome Tips for Writing Better Blogs (hey, it got you to read this didn’t it?)
Offer a how to
Readers want to know upfront that they are going to get something of value out of your post. It helps if you can convey this in your headline with an answer to a “how-to” or a “why” question. People will be more apt to read on because they honestly want the promise of your headline. Some examples:
- How to Setup a WordPress Blog in Under 30 Minutes
- How to Make Your Email List Work for You
- Why Every Business Should Be Blogging
Keep it short
The SEO rule-of-thumb is to keep your post title to 10 words or less and under 70 characters. More than that and they start getting cut off in search results and elsewhere. Shorter headlines are easier to read, they fit better into email subject lines, and are more tweetable; you want people to be able to retweet and still have room to add in their own comments.
2. Be a problem solver
Your goal as a blogger is to inform and inspire your audience. Inform them of a better way of doing something, or what steps to take to help solve their problem, and they will be inspired to take action. The only way to do this effectively is to really know your audience. What are their problems, their issues, their concerns, and their pain points? Address these from a place of compassion and understanding and offer real solutions. One of the problems I hear from my clients is, “I don’t know how to write a decent blog post.” My answer? You’re reading it now.
[Tweet “Your goal as a blogger is to inform and inspire your audience. #writing #blog”]
3. Be passionate
There is some kind of weird passion deep within some of us that makes us want to go out and start our own business. When we start blogging about our business that passion needs to shine through. It should jump off of the page at your reader. They should even be a little surprised that someone could be so passionate about this stuff. Now, you may be thinking you don’t have that much to offer because you’re just getting started, but don’t worry about that. Just do your best, write passionately about what you know, and chances are there is someone out there who will benefit from your knowledge, wherever you are on your path.
4. Be yourself
Write in your own voice. Don’t try to be someone else. Don’t try to sound smart or funny or crazy, unless you’re naturally smart, or funny, or crazy! I use the word “awesome” a lot. I’m not trying to sound like someone else, that’s just a word I use in everyday conversations, maybe a lot. It might have to do with my Southern California upbringing but regardless, it’s just who I am. I write like I talk. I use my own unique voice to communicate my message using my words. This makes me sound honest and real. People can relate to honest and real. People are attracted to honest and real.
5. Engage, connect, and interact
Remember, you’re building an army of superfans, so you’ll need to take action and stay engaged long after you publish your blog post. One way to get people involved is to simply ask them to get involved. Directly ask your readers for feedback at the end of every post. It works! It can be very a simple call to action like, “I’d love to hear your thoughts on this subject, why not take a minute and tell me what you think in the comments”. Easy as that. And be sure to respond to every comment on every blog post. People are more apt to comment if they see that you are consistently interacting with them.
Those are my 5 awesome tips for writing better blogs. It’s evident that blogging has come a long way since its inception. It’s not just about sharing thoughts about life with family and friends, it’s become an essential tool to building a thriving business, no matter what business you’re in.
What would you add to this list? Take a moment right now and write a comment about one thing you do to write better blogs that helps grow your audience of superfans.